Social Media Marketing For Small Business
For a small business owner, it’s important to choose a marketing channel that offers the best results with the most prudent resources. As social media continues to change the way people communicate, it has become an increasingly important tool for small businesses.
When it comes to marketing, there are two things we know for sure.
1: You have to do it.
2: It costs money. Sometimes lots of money.
Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers. By now, a majority of small business owners know that social media – Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn are important for reaching prospects, customers and business partners. Below I am listing a few key Social Media must have platforms for small business if they want to succeed in growing their business in 2017.
Facebook has close to 1.66 billion users which is by far largest active social media platform. We can create Facebook pages which are very effective for small business as well. Facebook Page can help to grow your business by reaching and connecting with over the people on Facebook. Facebook Advertising (Facebook Ads) is a great way to reach your audience and are very affordable compared to traditional forms of marketing like billboards and printed ads. Using Facebook Ads, you are able to define and target a specific audience based on interests, behaviors, age, and sex.
The most effective uses of Facebook Ads for small business are:
- Increasing brand awareness & social exposure
- Capturing and nurturing leads
Total Number of Monthly Active users are around 317 Million as of Jan 2017 and number of Tweets sent per day is close to 500 million. With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, there’s no reason for companies not to be on Twitter. Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in. Using features like advanced Twitter search and Twitter lists, building and improving customer relationships online is manageable even with a small team.
Instagram is a mobile photo-sharing app and social network guide which was bought by Facebook in 2012.With more than 300 million users, Instagram has become a visual way for businesses and brands to connect with people. Instagram is a great way to promote your brand, connect the physical world with the online world and launch a new product or service. Creating good quality photo and video visual content and posting at the right times with proper hashtags, instagram stories and engaging with your competitors audience helps to raise awareness and promote your brand.
As on other social channels, business also has the option to advertise on instagram. The three different formats for advertising are Photo Ads, Video Ads and Carousel Ads. Some of the instagram strategies we recommend are showing off your products and services, Go behind the scenes, include your employees, Ask your customers to show off their photos, Post exclusive deals on your instagram.
The key to finding success on social media is to be on the social network your customers are on and there is a high chance many of your customers are on one or many of these. Social Media takes time and energy, which are precious resources. So if they are done right at the first time, it could help your business grow and build a brand reputation.