Road Map to Success

Want to Grow your Business and get more Customers? Have a Clear Defined Road Map to Success? We can help you. Click on the below Link for a Free Social Media Audit at NO COST.


As a Small Business Owner Social Media Marketing can be a tedious process. Facebook, twitter, instagram, pinterest, emails – there is a lot to consider. As a starting point, here are some research activities to get you started with your small business digital marketing plan:


1. Set a Goal and a Budget

The first step to marketing is defining your end-game and strategizing your budget. What is that you are trying to achieve? How much money are you willing to spend?

The first question we want to ask is “What do you want?” This is when you need to decide what is important to you; do you want to extend your reach or maximize local exposure? Are you looking for brand awareness or conversions? Many at times small business owners are often confused on what they want to achieve, how they want to do it and increased spending on traditional way of marketing can dry up cash flow which leads to confusion and frustration in the end.

After defining what the goal is and allocating proper budget for marketing and using the power of social media can define the path of success for a small business owner

2. Understand your audience

Digital marketing is like conventional marketing in some ways. The goal is to get your potential customers to engage with your brand, so that you can sell your product or service to them.

You can’t do that without understanding the people you’re trying to sell to. So take the time to do it by:

  • Research to find out on which social media platform does your audience spent the most time searching for content.
  • Asking for feedback on your products or services – and make it easy for people to respond.
  • Engaging with your customers wherever they are: in discussion forums, social media and via email or blog comments.
  • Embracing complaints, how you can handle them, provide feedback and eventually retain them
  • Conducting market research to learn more about your customers’ needs and wishes.

Armed with all this information you’ll be able to run targeted digital marketing campaigns with a high chance of success.

3. Communicate with your customers

Communication is the Key to any business. Good New or Bad News, people will want to know them and timely consistent information is needed. Different methods of digital marketing work well with different audiences. For example, younger customers tend to prefer information relayed to them on Social Media like Facebook, Twitter. This is where you send information about new offers to a customer without a specific request from them. Older customers are more likely to prefer email – but not the unsolicited kind. Here are some tips for making the best use of different communication methods:

  • Email

    75 percent of adults online say that email is their preferred marketing method, so this should be a fundamental part of your digital marketing strategy. Think carefully about the structure of your emails, from the subject line – which should be a strong call to action – to the content and the design.

  • Social media

    A presence on Facebook, Twitter, Instagram, Pinterest, Google+ and other social networks will help raise your profile and brand awareness. It can also help you engage with your potential customers and learn from their feedback. It can be time-consuming work though, so begin with one or two networks.

4. Evaluation of Current Business Model

It is very vital that you evaluate your current business model, look at the current business strategy being used and evaluate your presence on social media and how effectively social media is being used to help raise your brand awareness and grow your business


Want to Grow your Business and get more Customers? Have a Clear Defined Road Map to Success? We can help you. Click on the below Link for a Free Social Media Audit at NO COST.